Print it or lose it – Channel 9

A4 GRAN.epsNEWS_TEAM_BANNER2today_show_australiaWe are very excited that our article has triggered interest from Channel 9 in Adelaide and the Today Show nationally. The story will run tonight (Thursday 31st) from 6pm Adelaide time, and Friday morning, November 1st on the Today Show.

The story is about the dangers of only storing your photos digitally (on a computer, hard drive, CD, DVD, SD card etc). Whilst digital archiving is cost effective, it currently is very short term.

Consider this, you may not care about your photos now, but when you are older and looking back on your life, they could be gone.

Digital storage cannot be trusted beyond 5-8 years, professionals recommend moving your digital storage onto the latest system every 5 years!

The other problem is that you need a computer to see those photos, where as prints…just turn on the light and open your eyes.

Here is Atkins’ tips for preserving your memories:

  1. Be sure of what you are photographing, the more photos you take, the more you have to look after and the more you have to sort through to find those gems.
  2. Once you have taken the photos, download them to your computer and sort them, keep your favourites aside and change their name to reflect what you have taken. Back these favourites up in at least 3 places (hard drive/CD/DVD/Cloud)
  3. Print your favourites at a specialist printer such as AtkinsTechnicolour, avoid the big box stores; Harvey Normans, Office Works etc. Prints made unprofessionally may not last longer than 5 years.
  4. Make albums, books, frames and canvasses for the wall and gift even cards. Share your prints, they make great presents.
  5. Always try have the title on or on the back describing who is in the photo, where you were and when it was taken.

If you want further advice, or prints that will last for more than 100 years, contact Atkins on 08 8431 6755, or email: info@atkins.com.au.

If you want to read the full article, click here.

A big thanks to PMA and Fuji-film for the Print it or Lose it campaign.

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