This was just in time for the company to enter the digital squeeze that Paul championed. Atkins was quick to pick up the technology, and with leadership from Kodak brought Adelaide into the new age.
AtkinsTechnicolour’s success is purely based on it’s excellent relationships with staff and clients, through the introduction of colour printing to Adelaide by John Atkins in the 1960s to the latest in digital techniques, the company has always held it’s customers’ hands tightly.
“A rising tide floats all boats” is the company motto.
Paul is State President for the Australian Institute of Professional Photography (AIPP), National Chairperson for PMA Australia, National President of the Association of Professional Colour Imagers (APCI). Lectures on Marketing, Colour Management, Adobe Lightroom and Digital Asset Management (Archiving digital files).