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	<title>AtkinsTechnicolour, photo processing services for photographers who want the best.</title>
	<link>http://www.atkins.com.au</link>
	<description></description>
	<lastBuildDate>Wed, 22 Feb 2012 00:45:37 +0000</lastBuildDate>
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		<title>Tips for photographing in ice and snow conditions.</title>
		<description><![CDATA[Batteries will not last as long. Bring several spare charged batteries, expect less than half their normal life. Keep the spare batteries warm. Condensation occurs when you take a camera from a warm bag or within your parka, it will mist up. Slowly acclimatise it to the outside temperature before you shoot. Exposure in snow [...]]]></description>
		<link>http://www.atkins.com.au/2012/02/tips-for-photographing-in-ice-and-snow-conditions/</link>
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	<item>
		<title>Adobe adding value to DNG</title>
		<description><![CDATA[DNG format has promised and delivered a lot, while the adoption rate has not been stellar, we find the advantages of DNG format are worth the extra processing power to make the conversion. Here are our reasons: Smaller RAW files. Test of a RAW file before it is stored (the conversion process will pick up [...]]]></description>
		<link>http://www.atkins.com.au/2012/02/adobe-adding-value-to-dng/</link>
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		<title>First Adelaide Audio Visual National Exhibiton</title>
		<description><![CDATA[The same committee that organizes the bi-annual Adelaide International AVFest has decided to include the 1st Adelaide AV National in the audio visual calendar. Audio visual sequences are an extension to still photographers enabling them to show a series of images in a slideshow format and also combining music or narration elements to portray a [...]]]></description>
		<link>http://www.atkins.com.au/2012/02/avfest-2012/</link>
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		<title>Video and the still photographer.</title>
		<description><![CDATA[Can you feel the pressure to try out video? I know the two &#8216;big camera&#8217; manufacturers are casting their marketing spell trying to draw us in. And why not, the look and feel that DSLR video produces used to be the realm of Hollywood only. My issue is one of distraction to the professional photographer. [...]]]></description>
		<link>http://www.atkins.com.au/2012/02/video-and-the-still-photographer/</link>
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		<title>Do I look fierce&#8230;?</title>
		<description><![CDATA[Thanks to Sheshu&#8217;s Tiffinbox for this most excellent video of what people say to photographers&#8230;.]]></description>
		<link>http://www.atkins.com.au/2012/02/do-i-look-fierce/</link>
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		<title>Why we should have swapped places last weekend.</title>
		<description><![CDATA[I had to wrench myself out of the comforts of a post-school holidays work and home environment to head up to the AIPP Hair of the Dog (HOTD) conference in Brisbane. I got there, was not thrilled with our stand location (between two competitors!) and a bit tired from the panic of putting a stand [...]]]></description>
		<link>http://www.atkins.com.au/2012/02/why-we-should-have-swapped-places-last-weekend/</link>
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		<title>Give yourself a payrise&#8230;</title>
		<description><![CDATA[Steve Saporito, the &#8220;Portrait Doctor&#8221; is running an intensive one day seminar here in Adelaide. There are seats still available. This will be the best money you can spend on your business. Give yourself a Pay Rise in 2012 &#8220;Are you earning more as an owner or as an employee??? The Business of Portrait Photography [...]]]></description>
		<link>http://www.atkins.com.au/2012/02/give-yourself-a-payrise/</link>
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		<title>2 kinds of businesses.</title>
		<description><![CDATA[I thought this excellent article from the Harvard Business Review encapsulated some marketing principals. &#8220;Business Needs More Judo, Less Karate HarvardBusiness.org by  ANTHONY K. TJANConsider two hypothetical restaurants: type one and type two. Restaurant type one: Imagine yourself wandering the streets of a new city. You could be on Ocean Drive in South Beach, or Piazza [...]]]></description>
		<link>http://www.atkins.com.au/2012/01/2-kinds-of-businesses/</link>
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		<title>Marketing photographers &#8211; last session today.</title>
		<description><![CDATA[This morning Paul Atkins will lead the final session of the 2012 Summer School. There are still seats available, if you are interested, be at the lab for a 9.30am start. more info action on the Summer School]]></description>
		<link>http://www.atkins.com.au/2012/01/marketing-photographers-last-session-today/</link>
			</item>
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		<title>First Summer School session is a blast.</title>
		<description><![CDATA[You never quite know what Norman Weedall will say or do. It is part of his boundless charm. Well he was in full flight this morning, the attendees had a great time and came away with an understanding of the subtleties involved in making great portraits. What I took away was the importance of confidently [...]]]></description>
		<link>http://www.atkins.com.au/2012/01/first-summer-school-session-is-a-blast/</link>
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