AtkinsTechnicolour, photo processing services for photographers who want the best.

John’s newsletter from 20 yrs ago

 

15th. January 1992

’92 will bring more of ’91 with it. The difference will be in our attitude towards the times. Things will appear better, so in turn they will become better.

This year adopt the attitude CAN DO ! Customers will be more demanding, but will buy when they perceive value. Make sure you supply that value with added service.

Til next month.

John

PS. Don’t forget Valentines day.

 

 

15th. November 1991

Hi !

Christmas is just about on us. This year Atkins will be open on the Saturday before Christmas to enable you to sell right up to the big day.

This is a great gift giving time, use the emotion of photography as a gift to increase your sales.

Plan your marketing now, even include sales without viewing. During the week before Christmas offer to choose the image for your client so as to eliminate sales time.

Atkins will try to be as flexible as possible with their service times, so go for it !

Til next month,

John Atkins.

 

15th. October 1991

I have had a few comments about how negative my newsletters are. I apologise if they were taken that way, I guess thats why I’m not a journalist. I was trying to be positive.

Adelaide has over 1 million customers waiting to have their portraits taken it’s up to you to excite them I have been trying to warn you they may have changed their habits.

Promise a lot and deliver more. If you give a delivery time, make sure you are on time or early. Keep your scheduled appointments to time, think of how annoyed you get at the doctors. package the clients work with their name embossed on the box or wrapping. Have a welcome card at you door with their name on it.

Beef up your operation the way only you can do it. As Gary Glenns ‘ session taught us,

THE MAGIC IS IN YOU !

Regards

John Atkins

PS. At this time of the year we have a static problem. Make sure your camera and studio is as free of dust as you can make it. Keep those little black holes on your prints down to a minimum.

 

15th. September 1991

Hi

The last few months have been the lowest winter sales Atkins lab has seen for years. Apart from a few studios who are actively promoting glamour, portraiture has almost stopped.

Our turnover is now increasing due to the return of the spring bridal season.

I believe over the last 12 months we have had a correction to our business volumes, property values and living standards. Maybe the 80*s were too good ond over inflated our values.

Now the adjustment is over we must now learn to do business with the new rules. Trim your overheads, put extra personal hours in, lower your stock levels, get rid of all that stuff you were keeping in case someone would buy it and make a profit now.

Your customers have also had a lifestyle adjustment and they will be looking for value for their dollar. Make sure you are overservicing them. How about if they order a wall portrait, offering to visit their home to decide which frame would suit their decor. At the same time you could also advise on lighting their portrait and maybe even increase the size to enhance their room.

Til next  time,

John Atkins.

 

 

15th. August 1991

Just returned from the A.I.P.P. conference at Hobart. For those that remember the old Hypo conventions, it was just like them. Plenty of fellowship with some of the best photographers in Australia.

The main message was that everyone had consolidated their operations and now were working leaner than ever before. The danger is that as sales return you may tend to ease up. if you don’t you will have a period of good profits.

Hanimax ran a competition with their disposable cameras to find the best photograph taken over the three days. Some of the results were stunning, going to show its the person, not the camera that produces results. Technology cannot create fine images.

Spring is 15 days away, a new period with new opportunities, get your opportunities on the go now.

Til next month,

John Atkins.

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