AtkinsTechnicolour

I’m over in Sydney, Darling Harbour at this year’s Photo Marketing Association. The show is bigger and more engaging than any in the past.

The focus is on relationships, particularly the close relationships that drive great business. All if the speakers have touched on the importance of genuine two way contact with clients.

Perhaps our insatiable appetite for the latest and greatest has been put in it’s place behind the deeply rewarding experience of personal engagement.

Or is it that there is not much new out there so the industry is looking inward?

Regardless, we all must agree that nothing works better than when it is done in cooperation.

Cheers from Sydney PMA, Paul Atkins.

Online registrations are now open for the 2-day Lightroom 2.0 workshop: Don’t miss this Great Opportunity

REGISTER NOW!

Adobe Photoshop Lightroom 2.0

The Essential Tool for Your Photography Experience

with Jerry Courvoisier

Adelaide July 17th and 18th 2009

Adobe Photoshop Lightroom 2.0 is the essential software of choice for digital photographers on both Mac and Windows. This unique hands-on application experience is an intensive two-day workshop focused on Adobe Photoshop Lightroom 2.0, in which participants learn to download, organize, manage, develop, and present digital photography using their own laptops. Led by Jerry Courvoisier, a master teacher of digital imaging, this workshop ensures a smooth transition to the digital workflow. The cost for both days is $AU395.

We begin with an introductory overview called “Wrap Your Head Around Lightroom,” which covers database components, catalog files, previews files, the metadata structure, and the steps for setting up application preferences specific to your personal workflow requirements. Topics include digital camera setup, choosing appropriate file formats for image capture, efficiently downloading images from camera or hard drive, sorting, rating, editing, global tone and color correction, critical local corrections, input and output sharpening, presenting slideshows, and printing photographic images using Lightroom from start to finish.

Jerry emphasizes using Lightroom to its fullest potential by generating time-saving keywords and metadata searches, presets, and templates. Once images are processed, participants learn how to produce slideshows and web sites within Lightroom. We also study slide presentations and look at ways to integrate Photoshop or Elements for further image processing if desired.

Jerry shares his recommendations and strategies for making clear decisions based on how Lightroom benefits each participant’s personal approach and workflow needs. Under Jerry’s expert guidance, participants come to see why Lightroom puts deliberate focus on the word “speed,” for this program allows photographers to spend less time in front of their computers and more time behind their cameras.

The Lightroom tutorial exercises provided on the workshop DVD supply a broad assortment of images to work on, so you can continue to revisit the DVD when you finish the workshop. Jerry’s book Lessons in DSLR Workflow with Lightroom and Photoshop is a brilliant companion to this workshop.

“Jerry Courvoisier is, plain and simple, one of the best teachers of digital workflow and image management working today. He demystifies the digital world for both the beginner and the advanced user. For anyone shooting digital pictures, this book simply has to be on your shelf.”

–Joe McNally, photographer and author of The Moment It Clicks

Questions? Call (505) 670-0910 or E-MAIL JERRY COURVOISIER

Skill Level

Computer literacy is essential.

No first-time computer users please!

Who Should Attend

This workshop is for photographers just entering the digital camera realm as well as those who already have one foot in the digital door.

Lightroom: Essential Tool for Your Photography Experience workshops are produced by Jerry Courvoisier Productions LLC.

Equipment Requirements

Each participant is required to bring a digital camera, camera manual, a card reader , and a laptop computer, PC or Mac, with DVD drive and a minimum of 1 GB of RAM (2 GB preferred). The laptop must have the current version of Adobe Photoshop Lightroom software installed and at least 10 GB of available hard drive space. For a more detailed list, please view the FAQs. 

Price $395 (AU)
AIPP member discount is 10%
Students discount 25%

CONTACT Information

Jerry Courvoisier Productions LLC

phone  (505) 670-0910

email   Jerry Courvoisier

For the past six months we have been working with the Botanic Gardens on the restoration and re-invigoration of the Museum of Economic Botany.
Tomorrow, Saturday the 30th, it opens.
We are proud to have done the copy work and exhibition printing for such a stunning place.
Only in Adelaide could such a gem survive. Anywhere else and an 1800s building would have struggled through a multitude of facelifts, but here in SA it has survived as it was originally conceived. It is a time trap, a wonder for the senses, step inside and take a journey.
Well done Tony Kanellos the curator, Peter Emmett the artistic director, Kate Burns the graphic designer, and Steve Forbes the director of the gardens, who knows how to put a team together and leave it alone to flourish. Paul Atkins.

The AAPP are holding their monthly seminar here at AtkinsTechnicolour on June 2nd 9am-2.30pm, Paul Atkins will speak about “marketing your business on-line, using web sites and social networking, including web site search engine optimisation,blogs, face book, twitter, and then fitting all this guff into your already packed life.”

Tor register: Please email  service@aapp.com.au 

It turns out that there is no escaping work. More and more our home and work lives are merging. But with all situations, you can view it two ways, and in choosing one view over another you can really free yourself from feeling bad about your work-home balance.

I picked this up on Twitter, as tweeted by Guy Kawasaki, and it helps settle my concerns.

Lao-Tzu quote:

“The master of the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his education and his recreation, his love and his religion. He simply pursues his vision of excellence in whatever he does, leaving others to decide whether he is working or playing. To him, he is always doing both.”

Photo by Allpics

68% of the 700+ voters who participated in the 2008 Adelaide’s Best Wedding Photograph Competition chose an image that was more of a “scenery shot” than a wedding portrait.

Photography by Gainsborough

87% of voters (Bride’s, Bride’s maids, future husbands, and friends) in the 2008 Adelaide’s Best Wedding Photo competition chose a 3/4 to full length image.

36% of voters in the 2008 Adelaide’s Best Wedding Photograph, voted for an obviously “photoshopped” image.

Image by Coconut Productions

Just a teaser for those who are interested in successful wedding photography. In the 2008 Adelaide’s Best Wedding Photograph competition 27% of the 700 or so voters (bride’s and bridal parties) chose a black and white, or toned image.

Photograph by Excitations

Yes it is on again!

AtkinsTechnicolour is proud to announce the competition is off to a racing start, we have been receiving enquiries for the past month and it seems as though it will be as popular as it was last year (we had 51 entries!), we have our position booked in the Winter Bridal Fair at Wayville showgrounds, and a space ready in the Adelaide’s Brides’ Diary for the winner. 

So if you are a professional wedding photograhper and you think the public love your work, why not be a part of this great opportunity, let the public judge your work against other photographers.

Click here for more information.

Well done Megan Hansen for last year’s winning entry pictured above.