What have we done…

Atkins ReLaunch Shop frontageThe past 20 years has seen the rise of a new paradigm in photography. This shift to a world of mostly digital data has not been good for the photo lab industry, nor has it been good for professional photographers. Since the mid 1990s we have been wrestling with these changes, and riding a decline in our business, but only addressing it in a superficial way.

In 2013 we took a deep introspective look at where we were with help from a business review from a Federal Government agency charged with assisting small to medium sized manufacturers. Pleasingly so, we passed all of their requirements and was rated as a business with potential. Which when your world is mostly filled with unsatifying financial reports and huddling inside your industry, was a great lift emotionally. We do love what we do, and believe in it, and to have outsiders recognise this was a relief.

Out of this review, we were invited to attend a “customer led innovation” six month long course where the deep naval gazing happened. It was here, under the guidance of Professor Sam Buccolo that we dug down to realise at the core, we run this business because we believe in the power of photographic record. We are in this because we love the photography that marks our world, and we want to help others who feel the same. We run this business for pictures that matter.

We want to connect people with photographers who can capture those critical subjects or moments, we want to help people identify those important pictures from peoples’ own collection, we want to help print them to suit their purpose, we want to help people personally archive their pictures for generations.

So what did we do? We built a show room where we demonstrate photographs being used in different places as decor, we have built a room to design albums and collections to tell stories, we have archival storage systems for both digital data and prints. We have build a meeting place for our professional clients where they can come and be inspired and inspire us. We have put our photographic history front and centre in many ways, we are trumpeting as loudly as we can why we are in business, because we believe we are not alone in this affair. People value their own sense of history, and photography is the best way to record it.

The new website is under construction, new pricing is coming to suit the new products and packages. We are making albums on site, we are personalising USB flash drives on site, essentially we are fitting our products and systems around our customers.

So much is happening and there’s more to come. We are in this industry for the long term, we love it, we live it and we want to help others, professionals or passionates (or both).

The opening this week was just stage one of our changes. We hope you will talk with us, tell us what you think, what you like, what you need, and come along with us on our journey. Our business,  is about so much more than earning a dollar and we want to build something really strong for our future and yours.

Party at Atkins!

Atkins Party

You are invited to a special event at Atkins, we will be unveiling the next step in our 78 year history.

We hope you will come along to help us celebrate the start of something beautiful and the honouring of our past.

Our launch season theme is Summer, thongs, shorts and summery dresses are welcome.

Thursday October 23rd 7pm
89 Fullarton Road,
Kent Town, SA
08 8431 6755

To book, click here: http://atkinsparty.eventzilla.net


Port Noarlunga Expo

2013 Expo

2013 Expo

Saturday 18th and Sunday 19th of October the arts centre at Gawler St, Port Noarlunga is once again the venue for the Annual Photography Expo.

Last year was a great success, and 2014 promises to be no exception. This is your opportunity to meet the professionals in retail and photographic services, and to view the stunning images on display, including black and white fine art prints, portraiture, underwater photography, digital art, and wonderful scenes from Australia and beyond, all by South Australian photographers.

Special emphasis this year will be on providing a forum for visitors to listen, watch, and learn, and in some instances gain hands on experience.

Entry is free, with ample parking and light refreshments available, with easy access for the elderly or disabled. It offers you an excellent opportunity to hone your skills and to enjoy your camera!

Where: Arts centre at Gawler St, Port Noarlunga
When: Saturday 18th and Sunday 19th of October
Cost: Free

Shoot the Architect

Aaron Schlintler

As part of the Festival of Architecture and Design (FAD), the organisers have set up a photographic competition to engage photographers with architects.

Shoot a portrait of a South Australian Registered Architect utilising photographic skill, artistic merit and playful imagination. Entry fee is $35 per image with a maximum of three images per photographer.

An exhibition of entries will be displayed at the Festival Hub from Saturday 11 October and winners will be announced at the Festival Closing Party on Tuesday 14 October.

Thanks to Diamonds Camera the winner will receive: Ticket to Barossa Experience with Nick Rains, 2014 AIPP APPA Travel Photographer of the Year. 500 Hire Voucher. Plus: A1 board of winning entry displayed in the front window of the SA Chapter, 100 Flinders Street, Adelaide and will be Featured in print in PLACE Magazine, December edition.

Entries will be judged by:
Max Pritchard, Architect
Paul Atkins, State President of the Australian Institute of Professional Photography
Aaron Schintler, ‘Shoot The Architect’ SA Chapter Event Leader
Leah Salamon, FAD Executive Team Member

To enter: Click here.
Entries close: Thursday October 9th 2014
Cost: $35

Epson Pano Award winners

Overall Open Winner - The Sunshine Skyway Bridge St Petersburg Florida - Dennis Ramos

Overall Open Winner – The Sunshine Skyway Bridge St Petersburg Florida – Dennis Ramos

This year the competition received 3971 entries from 870 photographers in 54 countries. The fifth Epson International Pano Awards is dedicated to the art of panoramic photography. Advances in digital photography and editing software has resulted in a surge in the popularity of image stitching, especially in the panoramic format. Panoramic film photography also remains alive and well. The Epson International Pano Awards showcases the work of panoramic photographers worldwide and is the largest competition for panoramic photography.

The overall winner of the 2014 Open competition is Dennis Ramos from the USA. His winning image is also first in the Open – Built Environment category. Dennis says, ‘It was a beautiful cloudless day with some patches of rolling fog over the bridge. My friend and I decided to go fishing that mid afternoon. I found out that my reel wasn’t working so I grabbed my camera gear instead. I took a lot of shots around including this long exposure panoramic shot of the bridge. It took me a lot of time waiting and shooting in between the fog to get a good exposure. While waiting during long exposure times, I wished I had my fishing rod as well.’

Other place-getters in the Open competition are; Marcio Cabral – Open/Nature 2nd place Timo Lieber – Open/Nature 3rd place (Timo was also the 2013 Photographer of the Year) Will Dielenberg – Open/Nature 4th place Denis Gadbois – Open/Built Environment 2nd place, Highest Scoring Spherical/360 Image, Highest Scoring IAPP Member Marco Castelli – Open/Built Environment 3rd place Mohammad Reza Domiri Ganji – Open/Built Environment 4th place, Highest Scoring HDR Image Douglas Peebles – Highest Scoring Image from Film Capture Alexander Vershinin – Highest Scoring Gigapixel Image

For more information and to see all of the winners, click here.

Pitcher this, Saturday night

Shimmer Logo 2014 image001

This Saturday night at the Port Noarlunga Art Centre, the Pitcher event gets underway. Come along and hear these artists pitch to win the door prize to help make their project a reality.

Gary Cockburn
Tony Kearney and Dani McLean
Max Magain
Steph Fuller
Tony Redhead
Andrew Delaine
Kylie Macey
Kat Coppock
Gee Greenslade
Alice Blanch

At the PITCHER This, the audience of up to 200 pays $10.00 per ticket, the audience votes, the project/artist with the most votes wins the amount of money made at the door through ticket sales! It is that easy.
Where: The Arts Centre, 22 Gawler Street, Port Noarlunga
When: Saturday 20 September, 7–10pm
Cost: $10
Booking: Just turn up!